About · Dreamer Studios · Rabat

A studio for brands that intend to outlast their category.

Dreamer Studios is a bilingual design and engineering practice established in Rabat in 2026. The studio takes on a small number of long-form commissions each year — websites, identity systems, and search programmes — for organisations that treat the web as architecture, not as advertising.

The practice

A small studio, run as an institution.

The studio is deliberately small and deliberately senior. Each commission is taken from brief to launch by the same two principals — no account layer, no junior bench, no handoff. What follows is the practice in specification.

Founded
Rabat, 2026
Disciplines
Design · Engineering · Search · Brand
Languages
French · English · Arabic
Posture
Senior, end-to-end, bilingual by default
Capacity
4 commissions per year
Refusal
Work that cannot be shipped at a level the studio will sign.
The standard

Four convictions that decide what the studio builds, and what it does not.

The studio is governed by a small set of positions held in writing. They are not preferences. They decide the brief, the schedule, the scope, and — frequently — the decision to decline.

  1. 01
    On scale

    Small teams ship better work.

    The studio scales by selection, not by headcount. The person who scopes a project is the person who designs it, codes it, and runs its search programme. This is the only configuration the studio considers defensible — and the only one it offers.

  2. 02
    On language

    Bilingual is a decision, not a translation.

    French and English are designed side by side, from a single brief, and shipped with the same care. The studio treats neither as the translated version of the other. This posture is non-negotiable and shapes every deliverable.

  3. 03
    On restraint

    Restraint is not safety. It is intent.

    The studio designs with intent, restraint, and the patience to resolve details — the way a building is drawn, not the way a template is assembled. The objective is a website that reads as considered ten years after it ships.

  4. 04
    On selection

    2 of 4 commissions remain open for 2026.

    The studio accepts bilingual marketing sites for schools, professional firms, and architecture practices; search programmes that compound over twelve months or more; and custom applications where a real database and a real administrator matter. It accepts nothing else.

Principals

The studio is held by two principals.

Both are present on every commission, from first conversation to launch.

  • Mohamed Simo El GuerjoumaDesign & Engineering
  • Omar SemlaliStrategy, Marketing & Search
2 of 4 slots remaining for 2026